Blackwave for Mobile Service Providers

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Blackwave reduces your backhaul by moving video traffic off of the 3GP network onto IP networks.

Mobile video is growing fast. Along with the increase of smart phone sales and demand for mega-bandwidth for data, advertisers are shifting investment away from traditional single-screen modes to current three-screen configurations.

The question of whether or not to offer mobile video is no longer viable. Mobile providers face a challenge in accessing these new revenue-stream possibilities. They must continue to provide a high Quality of Service (QoS) despite unparalleled bandwidth demands of short- and longer-form advertising, professionally produced media, and user-generated content (UGC). Blackwave can ensure that the user experiences and the brand loyalty of your subscribers remain intact.

Blackwave offers shortcut access to unburden your backhaul

• Blackwave lets you redirect requests directly to HTTP Internet sources.
• Utilize Blackwave to store and relay large content libraries to significant numbers of viewers in a compact space.
• Use Blackwave Relay to access previously stored copies over IP networks.

Prepare for the mobile content, advertising, and UGC explosion.
Due to the continuing increase of cell phone and mobile device usage, on-demand video will be a primary revenue driver. Consumers are expecting a fully versatile, three-screen option for consuming media:

• While mobile advertising currently remains a small fraction of overall marketing spend, many believe that mobile will be the primary advertising growth driver over the next several years.
• User-generated content has yet to define a highly successful revenue model, but the audience is there in massive numbers globally.
• Both reformatted and original mobile content titles are available now--why lose that revenue to another service provider?

Mobile video will be THE only every-audience, every-media, everywhere device. The key for mobile operators and service providers will be to easily and profitably manage the large volume of titles, fluctuating title demand, and bandwidth requirements while delivering the best user experience possible.

Make Blackwave your partner for successfully leveraging mobile video as a primary revenue stream.